Dishonor is the loss of honor for an individual or a group believed to have done something unacceptable or morally wrong; people disapprove of them and lose respect for them, which creates embarrassment for the recipients.
Moral failing or bad behavior can apply to an individual, a heterogeneous group, or an organization (a homogeneous group). Therefore, dishonest character or conduct damages personal or collective reputations. An individual's dishonor usually harms the honor of the group to which they belong, depending on their position in the group hierarchy. The higher the position in the group, the greater the impact on the group's reputation.
Failure to meet society's expectations leads to a deterioration of the individual, group, or collective image, which negatively affects their lives and prestige in a competitive market.